Formulation Charter
We create demanding cosmetics where every choice in formulation, sourcing, and manufacturing is a commitment. Our mission: to reconcile premium quality with ethical skincare.
We choose to formulate with active ingredients of French origin, as well as from around the world, because we are committed to valuing the botanical treasures born beyond our borders.
We wish to promote these plants, used for millennia, for their countless virtues thanks to ancestral know-how still perpetuated and sometimes forgotten by the cosmetic industry.
To honor what nature offers us in its most beautiful form, as well as those who make our skincare products rich in these precious active ingredients.
A universal energy that transcends borders, to which everyone can connect. To achieve this, we have established a strict formulation charter for all our formulas.
Natural formulation
Our formulas are 100% natural, active and have proven effectiveness.
We have chosen a natural composition to benefit from powerful and effective active ingredients, guaranteeing solutions that are safe for human health and for a reasoned impact on the environment.
We constantly strive to innovate in order to offer natural alternatives to existing conventional formulations. Whenever possible, we prioritize organic farming for our active ingredients.
Our active ingredients, such as hyaluronic acid, are derived from non-polluting dermo-cosmetic biotechnologies, validated by the Cosmos standard to preserve the environment and natural resources.
Take, for example, the Precious Moringa Elixir: it works thanks to an innovative and exclusive complex of plant oils, combined with a synergy of hyaluronic acid encapsulated in an oil phase, and a jojoba carrot extract obtained through supercritical CO2 extraction. This extraction method uses no chemical solvents and yields an active ingredient of exceptional purity. Its formula is 100% natural, certified organic, and vegan.
Selection of the best ingredients
Whether it is plant extracts or dermocosmetic actives, the search for ingredients of the finest quality is part of Maison Amorine's DNA.
Our formulas contain plant extracts with the most interesting biochemical compositions: vegetable oils, hydrosols, vegetable butters, plant extracts…from organic farming when possible.
Our formulas are also highly concentrated in naturally derived dermocosmetic active ingredients. We carefully select them for their proven efficacy, safety for human health, and skin tolerance. We prioritize 100% naturally derived active ingredients produced using non-polluting biotechnologies. The emulsifiers, surfactants, and emollients in our formulas are also naturally derived.
Let's take two examples:
We work with a moringa oil supplier who supports a responsible, sustainable, and ethical supply chain in Madagascar. The oil is cold-pressed to retain the maximum amount of its active ingredients, which are extracted by first pressing, a non-polluting method that guarantees the highest quality of the active ingredients extracted from the moringa seed.
Our Precious Moringa Elixir serum contains jojoba carrot extract extracted using supercritical CO2, without the use of any chemical solvents, resulting in a highly pure and concentrated active ingredient. The CO2 used is 100% biogenic and completely recycled in the process.
The preservatives in our skincare products are natural (organic acids) to avoid any risk regarding controversial ingredients and because they better respect the skin microbiome and have a reduced environmental impact.
No synthetic ingredients
We adhere to the Cosmos standard for natural cosmetics. None of our products contain synthetic ingredients.
Concentrated skincare with proven effectiveness
Our primary requirement in Research & Development: natural formulas rich in objectively proven active ingredients, meaning those whose effectiveness has been clinically demonstrated and whose concentration in our formulas ensures full effectiveness in accordance with these clinical tests.
Many of our natural cosmetics offer 100% active compositions, formulated entirely from plant-based raw materials.
The Precious Moringa Elixir, for example, offers a 100% active composition for the skin, including a synergistic complex of 6 precious and organic vegetable oils developed exclusively for Maison Amorine, combined with several targeted active ingredients, including hyaluronic acid encapsulated in an oily phase for optimal effectiveness.
All our products have demonstrated proven effectiveness after undergoing usage tests carried out in external third-party laboratories under dermatological and ocular control.
Let's take the example of Moringa Regenerating Cream:
We chose sweet mint hydrosol to replace a large portion of the water in our cream, whereas most creams on the market use water as their base. Why hydrosol? Because unlike water, it is infused with aromatic compounds derived from plants, is rich in active ingredients, and has a superior fragrance.
The Moringa Regenerating Cream also contains 2% white hibiscus calyx extract and 2% acmella oleracea, compared to less than 2% in conventional cosmetics. The efficacy of each of these active ingredients has been tested and proven under dermatological and clinical control (in vitro and in vivo). These studies have demonstrated, for example, that white hibiscus extract reduces blemishes by more than 25% after just the first three weeks of use.
Our guarantee: maximum security
Our partner laboratory guarantees the maximum safety of our products for your health. By choosing natural compositions, we automatically exclude a large number of synthetic ingredients that have been questioned for their impact on health, as well as their toxicity to soils, animals, and aquatic environments.
All our treatments are validated by an independent toxicology laboratory after undergoing numerous tests: compatibility, stability, challenge test, local tolerance tests (skin and eye).
Our products and the active ingredients they contain are also subject to clinical testing, including in vitro and in vivo testing.
All our formulas undergo microbiological testing to demonstrate safety and guarantee the security and quality of our products.
Take, for example, the Moringa Regenerating Cream. It has been tested and made safe for use on even the most sensitive skin, meeting the highest standards of skin and eye tolerance, as well as overall health safety. All this with a 100% natural and vegan formula that provides immediate relief to irritated skin.
With the COSMOS standard, our requirements are more stringent than European standards.
By choosing natural compositions that comply with the Cosmos standard, we go beyond European regulations. For example, we exclude a large number of synthetic ingredients that are questionable for their environmental impact, or subject to other controversies.
"Maison Amorine is where tradition meets innovation. Our mission is to offer effective care, while preserving the resources of tomorrow and promoting local and international expertise."
Anne-Cécile Bannier-Mathieu, founder of Maison Amorine
Manufacturing processes that respect raw materials and the environment
We use manufacturing processes that respect raw materials and the environment. For example, the vegetable oils we incorporate into our skincare products are extracted by first cold pressing. This is a non-polluting extraction process that preserves the maximum amount of active ingredients. A single cold pressing ("first pressing") also guarantees the highest concentration of active ingredients, unlike some oils that are incorporated after multiple pressings, thus reducing the concentration of active ingredients and the effectiveness of the product.
We are committed to valuing those who cultivate our ingredients
We are deeply committed to valuing the work of each farmer. It is thanks to their meticulous and painstaking actions, and their deep connection to the land, that we can offer you ingredients of exceptional quality. They are the origin, the starting point of exceptional traditional cosmetics. We wish to honor them.
For each asset sourcing, we prioritize those from cooperatives whose social and environmental commitments are in line with our own.
Let's take two examples:
The Moringa Regenerating Cream contains organic sweet mint hydrosol, known for its soothing properties. It is sourced from farmers organized into a cooperative and certified fair trade practices.
The moringa oil we use is Fair for Life certified and therefore guarantees a fair price for producers, decent working conditions, traceability of the chain and a responsible environmental approach (e.g. no overexploitation of soils, natural composting methods, planting of legumes to nourish the soils…).
The hibiscus extract and moringa oil press cake extract come from cooperatives in Senegal and Rwanda respectively, supporting the producers' families
Microplastics, PFAS, heavy metals, pesticides and GMOs are banned from our formulas.
We are committed to respecting the environment and the men and women who cultivate the land. In accordance with the regulatory ban currently being adopted, the following are prohibited from our formulas:
Microplastics: these tiny plastic particles (less than 5 mm) are added to some cosmetics for their exfoliating, texturizing, or film-forming properties. Non-biodegradable, microplastics cause long-term pollution of inland waters and oceans, threatening wildlife and potentially human health.
PFAS, described as perennial pollutants because of their persistence in the environment.
Heavy metals, pesticides and GMOs.
The COSMOS standard, which certifies our treatments, prohibits them.
No animal testing
In accordance with European regulations, none of our products and their active ingredients are tested on animals.
Eco-designed packaging
Our packaging is eco-designed to minimize its impact: we only use glass containers, the only material that is currently infinitely recyclable. We go even further, as the glass we use is 90% recycled (60% PCR and 30% PIR).
The paper we use comes from sustainably managed forests and is FSC certified.